Understanding and Succeeding in Worksite Marketing
What is Worksite Marketing?
As a first step, it is important to define what worksite marketing is and what it is not.
Worksite marketing is not simply the sale of group voluntary benefits or ancillary benefits to a specific captive group. Worksite marketing reflects the fact that the products are being sold to individuals at their place of employment, rather than in the home. While we choose to use the term “Worksite Marketing,” the process is also commonly referred to as “Workplace Marketing.”
Worksite marketing is a complex process. It begins with educating the market about the various product and benefits, and then listening to the market, brokers, employers and employees, to understand the unique needs of the organization.
Carriers and brokers must work closely to develop and package benefits into a worksite marketing plan based on the requirements of the specific organization. Carriers and brokers also work closely to market the plan benefits, a process that begins with educating the individual employees on the products and services being offered, and then selling and administering those benefits.
For more information on Worksite Marketing, download SunGard's "Understanding and Succeeding in Worksite Marketing" ebook. Please complete the form below and click submit.